Product page
A product page is the page in an online shop where one product is shown and bought, with its title, images, price, description and specifications.
- Product detail page
- PDP
What it means
A product page is where a shopper decides. It shows one product, or one product with its variants to choose from, and holds the button to buy it. Feeds and adverts send shoppers to it, which is why Google’s product data specification describes the link attribute as “Your product’s landing page”.1
Google checks everything else against the page. A feed price must “match the price on your landing page and the checkout pages”,2 and availability has to agree across the page, its structured data, the checkout and the feed: “A mismatch in one of these will trigger a product disapproval.”3
The phrase is also used for the manufacturer’s own page for a product, which is usually the best source for the specifications a supplier file leaves out.
Think of it like this
A product page is the product’s own stall in the market: everything about it laid out in one place, where people come to look, ask questions and buy.
For example
An illustrative cordless drill’s product page shows £129.99, VAT included. Its feed was built from the supplier’s trade price before VAT, so the feed shows a lower price, and the product may be disapproved for Mismatched product price until the feed says 129.99 GBP.4
Why it matters
Sources
- Google Merchant Center Help. Product data specification.
- Google Merchant Center Help. Price [price].
- Google Merchant Center Help. Availability [availability].
- Google Merchant Center Help. How to fix: Mismatched product price.
- OpenAI Developers. Agentic Commerce product feed specification: Products.