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EAN

European Article Number

An EAN is a 13 digit barcode number, the form of GTIN used on products in Europe and much of the rest of the world.

Also known as
  • EAN-13
  • GTIN-13

What it means

EAN stands for European Article Number. GS1 US calls it “a 13-digit GTIN (Global Trade Item Number) used by retailers across much of the world”. A shorter EAN-8, of 8 digits, suits smaller packages.1

An EAN has three parts. First comes a company prefix, assigned when a business registers with GS1. Next is a product number for each item, “with a unique combination for each variant”, and last is a check digit.1

A prefix from 500 to 509 shows the number was issued through GS1 UK. That is not where the product was made: GS1 says its prefixes “do not identify the country of origin for a given product”.2

Think of it like this

An EAN’s first digits work like the letters at the start of a UK number plate. They show which office issued it, not where the car was built.

For example

A supplier’s column headed EAN13 holds 5012345678900 for a kettle. It is already a GTIN-13, so it goes into Google’s GTIN field or eBay’s EAN item specific unchanged. Store it as text so the spreadsheet cannot turn it into scientific notation, 5.01235E+12.

Why it matters

On eBay, a valid EAN can match a listing to a product in eBay’s catalogue, and the listing then picks up that product’s details, item specifics included.3 A wrong one helps nobody: eBay says values that break its rules “will not be recognized as product identifiers”.3

Not to be confused with

An EAN is not a rival to the GTIN. Every EAN is a GTIN, so a column headed EAN and a field asking for a GTIN take the same number.

Sources

  1. GS1 US. EAN Numbers and UPCs: What is the Difference?.
  2. GS1. GS1 Company Prefix.
  3. eBay Developers Program. AddItem (Trading API reference).

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